Dedicated and attentive magazine writer and editor with 6 years of professional experience creating a wide variety of content. Team player that enjoys collaborating with other employees and creating an efficient workspace. Passionate for creative storytelling, accurate editing, and all things backcountry.
Professional Writing, Public and Private Sector
Writing Major, Spanish Minor
● Determine editorial and sales-oriented goals for both print and digital publication using past performances, current metrics, and future trends.
● Spearheaded effort to place company assets onto new, innovative CRM service.
● Host and organize bi-annual networking luncheon for high-priority advertisers and sponsors.
● Upgraded website to consolidate organization, improve SEO performance, and provide more diverse digital advertising opportunities.
● Design and manage weekly and monthly e-newsletters.
● Extracted financial and distribution reports to discuss with higher management and performance of publication.
● Developed a comprehensive style guide to ensure consistent formatting and language across all editorial.
● Manage a team of 20+ editors and writers, providing guidance and feedback to ensure deadlines were met and content met quality standards.
● Conduct keyword research and SEO optimization to ensure content was optimized for search engine ranking.
● Attend and facilitate rock climbing, backpacking, hiking, kayaking, paddle boarding and canoeing trips for the Outdoor Adventure Experience staff members and Loyola University student body.
● Work with Assistant Director of Recreation and Wellness to oversee training, team building, and skill development of up to 22 student-staff members in various outdoor disciplines.
● Give and receive feedback to and from staff members in a timely, professional manner that encourages interpersonal and technical skill growth.
● Instruct and provide programming in accordance with program principles of: Challenge by Choice, Full Value Contract, and Conscious Impact Living.
● Wrote outdoor, lifestyle and news articles with strict, daily deadlines.
● Became an expert in topics such as hunting, camping, paddling, climbing,
● hiking, and more.
● Pitched stories and deadlines for a variety of outdoor activities and topics.
● Promoted and interact with brand across personal social media channels on daily basis.
● Interviewed subjects and experts for longer features and series.
● Coordinated with SMEs to develop content.
● Created cocktail and food recipes for lifestyle vertical.
● Created content for high tech, supply chain management, warehouse solutions, and green tech companies.
● Constructed editorial calendars with potential media opportunities.
● Drafted and circulated press releases to suitable publications via Cision.
● Created media contact lists for each client.
● Published blog posts for DPR Group and clients to promote thought leadership.
● Created graphics, GIFs, and social media posts for internal and external use.
● Published client updates on DPR Group website.
● Managed internal marketing projects, such as website revisions and original, in-house content.
● Created, formatted, and managed current website (www.leadabilityllc.com).
● Constructed and edited grant proposals, social media copy, and website material.
● Collaborated with co-owners regarding public outreach and engagement online.
● Managed Facebook, Instagram, LinkedIn and Twitter accounts.
● Managed website and social media metrics and utilized SEO tactics.
● Interviewed previous clients for reviews and other marketing purposes.
● Attended trainings to obtain media for website and social media accounts.
● Attended conferences for social media content purposes.
● Managed online sales and branded materials.
● Assigned articles to writers with appropriate backgrounds and expertise.
● Ensured writers adhere to publication deadlines.
● Researched, requested, and provided photos for each assignment.
● Wrote articles about tourist attractions and destinations when necessary.
● Maintained documents and files needed for each monthly edition on digital platform.
● Attended meetings with CityDog staff to construct new issues.
● Featured businesses and people that support the dog community in articles.
● Reported current and pertinent events and opportunities for dog owners in greater Baltimore area.
● Conducted interviews with subjects featured in my articles.
● Revised articles and work based on editor’s critique.
● Distributed magazines and expanded local knowledge of the publication.
