I have worked in SEO-focused content strategy and writing for a decade, working in industries ranging from HVAC and landscaping to wedding industry and jewelry and SaaS. If there is a niche out there, I've probably written within it.
As a writer, I pride myself in engaging, thoughtful content that is error-free. Additionally, I enjoy research, strategy, and interviewing experts, so I am happy to join projects that are deeper than just being given a content brief.
I'm open to long-form content projects, strategy sessions, and copywriting work.
Developed proprietary AI Optimization (AIO) audit and strategy framework encompassing AEO, GEO, and SEO best practices—driving $150K+ in annualized revenue and enabling successful onboarding of 4 new clients within first 6 months.
Designed and implemented scalable workflows and training programs for new service lines (AI Optimization, CRO, UX optimization, content strategy), establishing repeatable processes that elevated agency's competitive positioning.
Led content strategies for multiple website redesign projects, improving client conversion rates by minimum of 12% through data-driven optimization.
Recruited and hired 2 content writers, expanding team capacity to produce 80+ blog posts monthly plus website copy, landing pages, email campaigns, and social media content.
Partnered with client services and project management teams to establish accurate project scoping, resource estimation frameworks, and standardized SEO/content processes.
Established frameworks and processes enabling team to successfully onboard 4 new clients and manage expanded service scope without proportional headcount growth.
Drove organic traffic growth of 35-60% year-over-year across multiple senior living clients; improved conversion rates by minimum of 12% through data-driven content strategies.
Built advanced content performance reporting framework tracking funnel-stage metrics, geo-modified visibility, qualified traffic segmentation, intent-aligned engagement, and domain authority.
Facilitated team training and strategic resource allocation, aligning team members with projects matching their skills to maximize productivity and job satisfaction.
Developed data-driven content strategies that increased organic traffic for our clients by more than 35% through comprehensive keyword, content, and competitor analysis.
Crafted and managed annual editorial calendars that elevated content quality and audience engagement, utilizing strategic writing and editing.
Boosted team productivity by 30% within 3 months through effective task delegation and training, ensuring timely project completion.
