Cum laude distinction with emphasis in Constitutional Law and Alternative Dispute Resolution

BA in Mass Communications/Broadcast Communications. Emphasis in news writing.

Served as law firm business management and marketing consultant. Personally developed, implemented oversaw and measured all aspects of firm marketing and business development including:
website development and writing, digital marketing strategy and tactics across platforms including researching and writing client facing legal blog transforming complicated legal concepts into easily digestible content for laypersons.
Significantly increased client leads and client acquisition via multi-pronged strategic marketing plan. Provided other business management consulting support, including client acquisition and retention coaching for firm members and employees.
Developed strong partnerships with other firms to allow for collaboration and more significant opportunities for growth
Led the strategic planning process to define and achieve business goals
Conducted target market research to scope out industry competition and identify advantageous trends
Created organization's mission and vision statements for use by employees
Enhanced customer experience with introduction of user-friendly online platform

Founder and leader of firm focusing in family & juvenile law practice. Provided legal representation to clients in family & juvenile law litigation while building the firm from a solo practice to a thriving small firm of four attorneys and support staff.
Managed a litigation caseload including all aspects of legal research and drafting - including but not limited to: pleadings and court orders, trial and appellate briefs, legal analysis memoranda, discovery and client advice letters.
Served as the firm’s Managing Partner Attorney responsible for all aspects of law firm development, management and marketing. Actively involved in web development and writing, researching and writing the firm’s client and industry facing communications, organic and paid digital marketing, public relations, business to business marketing and media relations on the firm’s behalf.
Developed, researched and wrote materials for and instructed numerous continuing legal education seminars sponsored by the Nebraska Bar Association, National Business Institute, and others.
Researched, wrote and achieved publication of law related articles in legal magazines online and in print.
Built a positive organizational culture that fostered creativity, innovation, and employee engagement
Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability
Championed continuous improvement efforts within the organization, streamlining operations for increased efficiency
Developed key operational initiatives to drive and maintain substantial business growth
Guided team members through periods of change by providing clear communication on expectations and objectives moving forward
Ensured compliance with ethical and other regulations
Created organization's mission and vision statements for use by employees
Negotiated favorable contracts with vendors, reducing costs
Bolstered company reputation and trust by maintaining high ethical standards and transparency in all dealings
Increased brand visibility and market penetration by developing and executing comprehensive marketing strategies
Built and maintained strong, cohesive team by recruiting top talent and fostering supportive work environment
Led company through successful rebranding effort, refreshing brand image to appeal to the firm's target audiences

Solo practice attorney representing clients in all areas of civil litigation and probate from 2002 until partnership formed in 2005 and solo practice became the firm of Family & Juvenile Law Omaha, Christensen & Madara-Campbell.
As a solo practice attorney I was responsible for all aspects of litigation from research and writing, pleadings, discovery, trial preparation, settlement negotiations and courtroom litigation without support staff assistance. Practiced in trial and appellate work.

Strategic planning and implementation of communications initiatives for this internationally famous non-profit organization. Charged with developing, implementing and overseeing communications and relations with media and public designed to meet specified business objectives.

Extensive experience writing press releases as well as public facing and c-suite communications.

Planned and executed successful PR events and communications for same, ensuring positive exposure for the organization
Served as primary liaison between company management and external partners in joint ventures or co-promotions
Coordinated and managed sponsorships and sponsorship activation
Built strong relationships with key media contacts, resulting in increased press opportunities
Secured media coverage for company news and events, increasing brand visibility
Provided counsel to senior leadership on public relations matters, helping shape overall business strategy
Proactively managed editorial calendars to ensure timely placement of relevant stories
Developed and drafted compelling press materials, highlighting key accomplishments and value propositions of the organization
Coordinated successful press conferences and media events, drafting all releases and communications

Enterprise story ideas, write, edit and complete story for on air presentation from start to finish.
Heavy emphasis on news writing and photojournalism. Wrote and edited news stories for television news broadcast, as well as teasers and bumps.
Often shot and edited stories for on air presentation the same day. Worked as anchor on a fill-in capacity.
Collaborated with producers to create engaging news segments for increased audience retention
Conducted in-depth research and interviews for accurate and well-informed reporting on various topics
Embraced new technologies and platforms for storytelling, staying ahead of industry trends to produce relevant content
Covered high-profile events, providing thorough and insightful analysis of key issues and developments
Adapted swiftly to changing circumstances during live broadcasts, ensuring seamless transitions between segments
Developed strong relationships with sources, resulting in exclusive news scoops and timely information
Demonstrated versatility by covering a wide range of topics from politics to sports events with equal expertise
Maintained a strong work ethic by meeting tight deadlines and consistently delivering high-quality news reports in a fast-paced environment
Assisted in the development of innovative story angles that differentiated our newscast from competitors
Presented breaking news with poise under pressure, ensuring clear communication of critical information to viewers
Improved team efficiency by mentoring junior reporters in writing, editing, and interviewing techniques

Enterprise story ideas and complete story for on air presentation from start to finish. Heavy emphasis on news writing and producing news casts. Anchored weekday and weekend newscasts.
Wrote stories for television news broadcast as well as teasers and bumps.
Presented breaking news with poise under pressure, ensuring clear communication of critical information to viewers
Collaborated with producers to create engaging news segments for increased audience retention
Conducted in-depth research and interviews for accurate and well-informed reporting on various topics
Embraced new technologies and platforms for storytelling, staying ahead of industry trends to produce relevant content
Covered high-profile events, providing thorough and insightful analysis of key issues and developments
Adapted swiftly to changing circumstances during live broadcasts, ensuring seamless transitions between segments
Developed strong relationships with sources, resulting in exclusive news scoops and timely information
Demonstrated versatility by covering a wide range of topics from politics to sports events with equal expertise
Maintained a strong work ethic by meeting tight deadlines and consistently delivering high-quality news reports in a fast-paced environment
Assisted in the development of innovative story angles that differentiated our newscast from competitors