Dr Irfan earned his doctorate degree in Marketing from Manchester Business School, U.K in 1992. He joined Dr Hasan Murad School of Management (HSM) at the University of Management and Technology as Associate Professor in November, 2021. Prior to this, Dr Irfan he has worked for over six years as Dean Faculty of Management Sciences at University of South Asia, Lahore. He has worked for over fifteen years at the Lahore University of Management Sciences (LUMS) as an Associate Professor in the University’s business school. His current research interests are in innovations management, marketing of services, HRM, business communication, and creative writing.